a brand voice
→
голос бренда
[ˈɡoɫəs ˈbrʲendə]
English words for marketers
148 wordsEnglish → Russiansaved in flashcards
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benchmark
→
ориентир
[ɐrʲɪjɪnˈtʲir]
a conversion rate
→
коэффициент конверсии
[kəɪfʲɪt͡sɨˈent kɐnˈvʲersʲɪjɪ]
churn
→
отток
[ɐtˈtok]
lifetime value
→
LTV
[ɛl tɛ ˈvɛ]
return on investment
→
ROI
[ˈroɪ]
return on ad spend
→
ROAS
[ˈroas]
a cost per acquisition
→
CPA
[ˌt͡se.pʲe.ˈa]
a cost per click
→
цена за клик
[t͡sɨˈna zɐ ˈklʲik]
a click-through rate
→
CTR
[t͡sɛtɛˈɛr]
performance marketing
→
performance-маркетинг
[pɛrˈforməns ˈmarkʲɪtʲɪnk]
content marketing
→
контент-маркетинг
[kɐnˈtɛnt ˈmarkʲɪtʲɪnk]
email marketing
→
email-маркетинг
[ˈimɛjɫ ˈmarkʲɪtʲɪnk]
SMM
→
SMM
[ɛsɛmˈɛm]
SEO
→
SEO
[ˈse.o]
a keyword
→
ключевое слово
[klʲʊt͡ɕɪˈvojə ˈsɫovə]
a search engine
→
поисковая система
[pəɪˈskovəjə sʲɪˈstʲemə]
paid traffic
→
платный трафик
[ˈplatnɨj ˈtrafʲɪk]
organic traffic
→
органический трафик
[ərɡɐˈnʲit͡ɕɪskʲɪj ˈtrafʲɪk]
a referral
→
рекомендация (от клиента)
[rʲɪkəmʲɪnˈdat͡sɨjə]
a newsletter
→
рассылка
[rɐˈsɨlkə]
a touchpoint
→
точка контакта
[ˈtot͡ɕkə kɐnˈtaktə]
a persona
→
персона
[pʲɪrˈsonə]
insight
→
инсайт
[ɪnˈsajt]
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