品牌忠诚度
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brand loyalty
/ˈbrænd ˈlɔɪəlti/
English words for marketers
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培育活动
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a nurture campaign
/ˈnɝːtʃɚ kæmˈpeɪn/
销售合格线索
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a sales qualified lead
/ˈseɪlz ˈkwɑlɪfaɪd ˈliːd/
营销合格线索
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a marketing qualified lead
/ˈmɑrkətɪŋ ˈkwɑlɪfaɪd ˈliːd/
落地页转化率
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landing page conversion
/ˈlændɪŋ ˈpeɪdʒ kənˈvɝʒən/
退订率
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an unsubscribe rate
/ˌʌnsəbˈskraɪb ˈreɪt/
打开率
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an open rate
/ˈoʊpən ˈreɪt/
电子邮件营销活动
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an email campaign
/ˈiːmeɪl kæmˈpeɪn/
自然覆盖
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organic reach
/ɔrˈɡænɪk ˈriːtʃ/
付费社交广告
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paid social
/ˈpeɪd ˈsoʊʃəl/
付费搜索
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paid search
/ˈpeɪd ˈsɝtʃ/
营销渠道
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a marketing channel
/ˈmɑːrkətɪŋ ˈtʃænəl/
分销渠道
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a distribution channel
/ˌdɪstrɪˈbjuːʃən ˈtʃænəl/
上市策略
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a go-to-market strategy
/ˌɡoʊ tuː ˈmɑːrkɪt ˈstrætədʒi/
目标市场
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a target market
/ˈtɑːrɡɪt ˈmɑːrkɪt/
买家画像
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a buyer persona
/ˈbaɪɚ pɚˈsoʊnə/
竞争对手分析
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competitor analysis
/kəmˈpetɪtɚ əˈnæləsɪs/
市场调研
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market research
/ˈmɑːrkɪt ˈriːsɝːtʃ/
价值主张
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a value proposition
/ˈvæljuː ˌprɑːpəˈzɪʃən/
独特销售主张
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a unique selling proposition
/juˈniːk ˈselɪŋ ˌprɑːpəˈzɪʃən/
品牌形象
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brand identity
/ˈbrænd aɪˈdentɪti/
营销漏斗
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a marketing funnel
/ˈmɑːrkɪtɪŋ ˈfʌnəl/
引流品
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a lead magnet
/ˈliːd ˈmæɡnɪt/
客户获取成本
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a customer acquisition cost
/ˈkʌstəmɚ ˌækwəˈzɪʃən ˈkɔst/
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